Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Formula One Team, is reportedly considering selling part of his stake in the team. The deal would value Mercedes F1 at around $6 billion, underscoring the soaring commercial worth of Formula One franchises. Wolff currently holds a minority share of roughly 33%, alongside Daimler and INEOS, who each own similar stakes. Any sale would require negotiations with these partners and could mark a significant shift in the team’s ownership structure—potentially opening the door to new investors or private equity firms.
Some have already an interest in F1
Arctos Partners
Invested in Aston Martin’s F1 team in 2023 at a valuation of about $1 billion. This marked one of the first significant PE moves into a current F1 team. [axios.com]
HPS Investment Partners & Accel
In 2024, these firms injected hundreds of millions into Aston Martin’s holding company, pushing its valuation to between £1.5–2 billion (approx. $2.6 billion). [blackbookm...rsport.com]
Carlyle Group
Entered Formula 1 in 2025 through a sponsorship and strategic partnership with Oracle Red Bull Racing. While not an equity stake, this signals Carlyle’s intent to leverage F1’s global reach for brand positioning and investor engagement. [linkedin.com]
CVC Capital Partners
Historically owned Formula 1 from 2006 to 2017 before selling to Liberty Media. Their involvement set the precedent for institutional investment in the sport. [primarymarkets.com]