Pet Food Health and Supplements Market Europe
The animal health market is a strong, steadily developing market that continues to grow thanks to product innovations, digital technology and faster, more accurate diagnostics. This market is supported by the constant growing demand for animal proteins (milk, eggs, meat) worldwide and pet care, a segment that is benefiting from the changing purchasing power of pet owners.
Selected company
NEWS AND GOOD TO KNOW
EIT Food and Mars Petcare have partnered to launch an Open Innovation Challenge to identify innovative solutions to transform fiber into protein and sugar. The goal of this is to work with organizations to develop more sustainable hashtag#petfood ingredients.
“This Open Innovation Challenge with EIT Food represents a significant step forward in our mission to drive more sustainable food solutions for pets.,” said Michael Horan of Mars Petcare.
